Marketing

Market Strategies

Increasing customers and value by re-thinking go to market strategies. Customers are rapidly shifting how they learn about and buy products and services. At the same time a powerful collection of tools are available to keep up and steer customer to you.

Organizations are transforming their marketing functions, pursuing low risk and high returns, thus re-thinking how you go to market can generate great value for you and your customers.

A Revised Approach

Rapid changes in the market are creating a wealth of opportunities. To succeed and keep up in this go to market revolution, business must transform their commercial functions. We can help get you on the right path, by providing clarity of direction, analysis and evaluation, making the right decisions, and acting in required and regular time frames.

While the exact go to market strategy is different for each business, the steps to build a plan of action follow a common sequence.

Here are some ways we can help

Customer segmentation

Whether discussing markets, market segments, or micro segments, all involve dividing a broad target market into consistent subsets of consumers with common needs, identifying their potential, and determining the right way to approach them. We can help determine what products, services, and interaction tools will be most appealing and relevant to each customer subset.

Brand management

Brands are the quintessential intangible asset, yet they are possibly the most important asset a company has. Understanding what really drives brand equity is vital to performing all brand management activities. We help companies achieve superior results by pushing brands and their impact into the realm of the tangible.

We provide our clients with the full service management, guidance, advice and tools to effectively secure and execute a valuable and rewarding event, in order to raise their profile throughout the community and sporting market place.

Planning the necessary prospective, proposals, operational preparations and securing venues to attract partner sports groups or events, which will have the synergies, deliver the impact and messaging, and leave a recognizable footprint.

Our services related to hosting and managing events, projects and professional sporting partnerships are flexible, due to the vast scope of opportunities available in a variety of models.  This flexible approach is  essential, in order to allow us to provide a tailor made service, having established our clients actual needs, and desired results, we will begin implementing the components of our strategy towards a successful outcome.

Marketing investment optimization

Companies spend significant sums on marketing—both above-the-line (media, agencies, advertising production) and below-the-line (trade incentives, promotions, and trade fixtures). We help our clients sharpen and optimize their marketing expenditures using leading-edge practices and tools focused on planning, buying, and steering smart marketing investments.

Digital marketing and customer experience

Our digital transformation methodology helps companies radically transform the customer experience by revamping and orchestrating all functions that involve interacting with customers in an integrated multi-channel system.

New product development

A key outcome of our ongoing research is a deep understanding of all the elements that contribute to a successful new product development process. Our innovation offering comprises a full range of services, from quick diagnostics and innovation strategy development to full-blown NPD stage to gate programs.

Brand management

Brands are the quintessential intangible asset, yet they are possibly the most important asset a company has. Understanding what really drives brand equity is vital to performing all brand management activities. We help companies achieve superior results by pushing brands and their impact into the realm of the tangible.

We provide our clients with the full service management, guidance, advice and tools to effectively secure and execute a valuable and rewarding event, in order to raise their profile throughout the community and sporting market place.  Planning the necessary prospective, proposals, operational preparations and securing venues to attract partner sports groups or events, which will have the synergies, deliver the impact and messaging, and leave a recognizable footprint.

Our services related to hosting and managing events, projects and professional sporting partnerships are flexible, due to the vast scope of opportunities available in a variety of models.  This flexible approach is  essential, in order to allow us to provide a tailor made service, having established our clients actual needs, and desired results, we will begin implementing the components of our strategy towards a successful outcome.