Major Gift Fundraising
Major Gift strategies to secure the gifts your mission deserves
Major Gifts initiatives are a critical part of any healthy fundraising program, we counsel our clients to develop cultivate and solicit strategies that lead to extraordinary gifts. From the identification of these potential donors, to cultivation, to the solicitation of the major gift, we are here to guide you through every stage of Major Gift fundraising.
Annual fund management to expand your base and feed the major gifts pipeline. A strong and comprehensive annual fund program is the foundation for every mature fundraising program. We have a proven track record of designing and implementing annual giving programs that expand our clients’ donor bases and increase average gifts.
Each project begins with an analysis of an organization’s annual activities including prospect segmentation, donor base management, communication and solicitation strategies, e Philanthropy, and stewardship. Specifically, we provide counsel to set goals, design and implement strategy, engage volunteer leadership, and develop capacity among staff members.
Planned giving management opens new avenues of philanthropic support. Organizations should emphasize planned giving opportunities to meet the needs and financial considerations of donor prospects. Opportunities such as life income gifts, charitable lead trusts, remainder trusts, life estates, and bequests can open new avenues of support and attract larger gifts for your organization.
Creating a strategy for this increased planned giving support takes time and significant insight. We offer this expertise and can provide the necessary and appropriate guidance to help staff and top volunteers implement each stage of a planned giving program.
Web Presence and Social Media
Strategies that harness the twenty-first century platform of communication. We offer a comprehensive Digital Assessment and Scorecard to evaluate a client’s current use of IT and social media tools. The Digital Assessment gives clients a clear understanding of current technology resource use, management, online engagement, and web presence. The Scorecard rates the client’s “health” in staffing, management, content, engagement, web presence, and analytics.
We then provide IT and social media recommendations to develop strategies that blend proven fundraising methods with the latest technology. These recommendations are closely tied to the unique mission of the organization, and enable clients to achieve specific campaign goals, such as improving member engagement, expanding web-based donations, or increasing online brand awareness.